Here’s a candidate for the Best Place in the World to Work: Spirits producer Pernod Richard has created an Internet of Things testing lab for Absolut, its renowned vodka brand, in its Stockholm HQ. This might be the pinnacle of IoT. Seriously, I’ve got a whole kanban board full of smart liquor bottle ideas and drinking games.
The company is partnering with IoT “Agency of Things” SharpEnd to develop ideas for a more connected spirits model. The companies say they’re starting with three core ideas:
- Mood: Each bottle can send a curated playlist of songs to a Sonos wireless speaker device; they don’t mention other parameters, but I’m hoping the playlist adapts to how empty the bottle is. Halfway through, you’re all about the ride cymbal in Uptown Funk, but by the end, you’re going to need some downbeat Sinoia Caves.
- Homelife: Smart bottles that can connect you to, say, Uber drivers to schlep you to the store to get more lemons.
- Provenance: Easy access to detailed info about the bottle and the spirit in it, such as where it was made.
Absolut will bring in users to test eight new products and services across the Absolut Vodka, Malibu, and Kahlua brands.
brb applying for smart vodka internship. – ed.
Read more: MarketingMagazine.co.uk